This week we have another Guest Blog from Phil Esteban, Manager of Stainless Steel Security for Alspec, discussing the comparison between the stainless steel mesh used in Invisi-Gard, and that used in cheaper products.
Some of you, like me, may be old enough to remember a television commercial put out by a certain lubricant manufacturer highlighting the virtues of their oil over their competitors’ product offering. In marketing this is called the “value proposition”. It is a statement that answers the question of why a product is chosen over others. There are all sorts of variables involved in the proposition including cost, looks, quality, how they make you feel etc.
From time to time, our customers come to us and give us the opportunity to explain our value proposition in particular with regards to our Invisi-Gard mesh. The question is put forward as to why a customer should buy mesh from Alspec, when someone else has come forward with an alternative product at a lower rate. The products appear to be in every way a lower cost version of security mesh. Such an occasion arose recently, and I’m pleased to offer the results of the investigation.
A sheet of mesh was sourced from a competitor for analysis. Alspec has access to materials testing facilities and is able to verify the wire material in terms of grade of stainless steel used, diameter, and tensile strength. We can also test pre-treatment, powder quality, powder adhesion, salt spray performance, and knife shear test results. The mesh results were as follows with Invisi-gard Mesh results included as a comparison:
The results clearly show that aside from having the same wire diameter, the tested sample was in every other way an inferior product, and in fact would not meet the performance requirements of the Australian Standard for Security Doors and Windows AS5039. A security system installed with mesh of the calibre of the sample tested would undoubtedly disappoint the end user in terms of its effectiveness as a physical barrier, and the deterioration in its aesthetic appearance after a very short time.
Further, the use of such materials and their inevitable results stain the entire industry, and devalue the honest efforts of those seeking to provide a performance product at a reasonable price to the end user. Next time a mesh offer comes to you, remember to ask yourself if oils ain’t oils, because Mesh Sure Ain’t Mesh!!